News from 47 Media:

47 Media Helps Publishers Shun Ad Networks, By Building Their Own

47-logostyle-final-v3SAN FRANCISCO – In just one year of operation, 47 Media, a San Francisco-based consultancy, has helped over a dozen media companies build their own ad networks, providing not only key expertise in online strategy but the unique service of pro-active publisher recruitment. Read more…


We don’t just create news about ourselves — our clients often steal the show. When we help a company succeed by conquering the fragmentation of media consumption, the media sits up and takes notice.

Below, examples of some of our key clients and their achievements:

Permuto launches new advertiser solution geared toward retailers (VentureBeat, Sept. ’09)

venturebeatAlso covered on CNET, WebPro News, Internet Retailer, and Permuto was also listed as one of BusinessWeek’s Most Intriguing New Businesses.

TopTen Creates Tech Media Network (Mediapost, Oct. ’09)

mediapostTech review publisher TopTenReviews on Monday announced the acquisition of the Consumer Media division of Imaginova, including, and comics and genre-related entertainment news source In turn, TopTen has established a TechMediaNetwork to incorporate these properties. According to TopTen, the network is presently responsible for 12.2 million unique visits a month.

PicApp Integrates in Google Knol to Enable Access to Celeb, Sports, News, Creative Images (CNNMoney, Jan. ’10)

cnnmoney_logo20Google announced today that it has integrated Picapp’s Partner API into the Knol editor, along with other embeddable object features. The Picapp integration will enable Knol publishers to access fresh, premium and free images. Knol has more than 100,000 articles, and is considered one of the most innovative and fastest growing knowledge base platforms.

Another great perk of being experts in our field is that we get to share our knowledge with colleagues via guest articles in online advertising publications. (We like helping people do their job better.)

See Scott Swanson’s articles in


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