Executive Team
Scott Swanson, Founder & Principal
47 Media principal, Scott Swanson, is an established veteran in online advertising. As one of the first and most experienced advertising network leaders in the industry, Scott has risen to the top of his field over the past decade, and sits on the advisory board of both Wetpaint and Glam Media. Now, as the principal of 47 Media, he can assist executives with advanced online media strategy and business planning. Scott most recently served as General Manager and Vice President of Publisher Networks at Glam Media, previously he served as VP of Partner Development at ViTrue, and served for five years as VP of Network Development at Tribal Fusion. Prior to that he held positions on the publisher development teams at Engage Media and Flycast Communications. Scott graduated with honors from Pomona College with a B.A. in Media Studies. View a list of Scott’s participation at online media industry conferences.
Azar Hafizi, Director of Business Development
Azar Hafizi brings over 10 years of interactive media experience, delivering and selling online advertising solutions to both web publishers and advertisers. Prior to 47 Media, Azar served as Associate Director of Network Strategy at Glam Media where she was responsible for building the Glam Fashion & Beauty verticals and was a key contributor in reaching Glam Media’s goal to become a top 20 web property in Comscore Media Metrix. Azar holds deep knowledge of the online publisher landscape which she complements with a strong business acumen and a refined sales approach. Azar’s specialties are in business development, media planning and strategic accounts. Azar previously worked as an interactive media buyer at advertising agency, Exile on 7th and holds a degree in Electronic Communications from San Francisco State University.
Scott Pannier, Director of Publisher Development
Scott brings over 8 years of business development and sales experience to the 47 Media team. Prior to 47 Media, Scott has held positions as Director of Media at Motive Interactive, business, development and ad network development at Nextag and ValueClick, and Sr. Affiliate Manager at Tribal Fusion. Scott has formerly consulted with SocialMedia.com and PMA Media Group, securing new advertiser relationships and distribution partnerships. His strength is in consultative selling to ComScore Top 500 sites and understanding all the moving pieces that make up today’s complex online advertising market. He graduated with a bachelors degree in Communication Studies and Theory from Vanderbilt University.
Stacy Swanson, Publisher Development & Co-Founder
Stacy Swanson, gained valuable relationship management skills in the online media space, serving as an Account Director at 180Solutions and Zango Media, where she led advertiser account services and operations. Stacy has a strong reputation for client care, and relationship development. She consistently develops strategies to discover the web’s most influential new bloggers and publishers and build trust over time to leverage their strengths for brands. With her brother Scott, Stacy co-founded 47 Media to serve the needs of the emerging new media market. She holds a B.S. in Psychology from the University of Puget Sound.
Sarah Nels, Managing Director
Sarah Nels serves as 47 Media’s Managing Director and is responsible for operational and client service responsibilities on a day-to-day basis. Previously Sarah served as a fundraising and business development professional who generated over a million dollars in capital for small and medium sized organizations across multiple sectors. Sarah’s ability to cultivate and manage relationships and complex projects has contributed to her successfully producing hundreds of fundraising and promotional events. She has in-depth knowledge and experience with implementing business operational best practices in start-up environments, resulting in a measureable increase in efficiencies and productivity. Sarah graduated with a Bachelors of Science in Communication and Rhetorical Studies from Syracuse University.
Colette Gumm, Publisher Development
Prior to joining 47 Media, Colette worked in Business Development, recruiting & managing publisher relationships at contextual ad network Vibrant Media. While at Vibrant, Colette managed top-tier publishers, and high-revenue accounts MSNBC and Demand Media. Colette is a client-focused executor of strategy and possesses exceptional relationship management skills. Before Vibrant Media, Colette worked in interactive ad sales at CNET Networks. She graduated from the Leavey School of Business with a B.S. in Marketing from Santa Clara University.
Robin Skyrzypek, Publisher Development
Robin Skyrzypek brings over 10+ years of sales, marketing and business development experience to the 47 Media team. Prior to 47 Media, Robin served as Sr. Business Development Manager at InsWeb Corporation, a publicly-traded company, that reached profitability during his tenure. While at InsWeb, Robin led strategic partnerships and aided in all front line online media buying efforts to drive millions of consumers to seek quotes for insurance nationwide. At Princeton Solutions Group, in Sacramento, he served as Director of Business Development, where he led recruitment and maintenance of a staff of 40+ full-time and contract consultants to build mission critical applications for state and private organizations. Sales highlights include landing strategic accounts with CalPers, Department of Justice (DOJ) and STRS of California. With his background in many industry verticals, his passion today lies within the online media arena and helping organizations with their growth objectives. In his private time, he enjoys spending time with his family, the outdoors and participating in Martial Arts with his son.
